According to the Randstad Employer Brand Research 2017, Google, the search engine emerges as “Most Attractive Employer Brand”.
According to the survey, Google India appeared as the winner of the 7th edition of Randstad Award. Amazon India is awarded as the sectoral specific winners for the most attractive employer this year for E-commerce.
Dr. Moorthy, MD & CEO, Randstad India, said, “Employer branding continues to be of tactical importance manipulating the talent agenda”. The organizations well-known the value of the employer branding.
“At this stage, understanding workforce trends, expectations and key Employee Value Proposition (EVP) drivers are imperatives for organizations”, Dr. Moorthy added.
The survey discloses that talent across all profiles in the nation finds firm websites as the most reliable channel to confirm brand reputation, followed by LinkedIn, which is used extensively by IT and Engineering talent.